Designer +

Behavioral Scientist

I design beyond aesthetics, building user-centered solutions:

  • Rooted in behavioral science to understand user needs & preferences

  • Guided by product intuition from my major in psychology & economics

  • Shaped by 3.5+ years of experience working with Fortune 100 clients across the UK and US

Clients worked for

US Bank

Nationwide

Discover

Tesco

United Airlines

Eli Lilly

Reckitt

Fractal Analytics

Flyfish

Gardy

US Bank • Nationwide • Discover • Tesco • United Airlines • Eli Lilly • Reckitt • Fractal Analytics • Flyfish • Gardy •

Sample of Work

Splitwise: Building a Scalable Design System

Mobile App Design

View Project

Re-Inventing Gardy: The Guardian in your pocket

Mobile App Design

View Project

Internal Playbook: Driving Behavior-Centric Solutions

Tool & Game Design

View Project

My Approach

With a triple major in Psychology, Sociology, and Economics, I bring a uniquely multidisciplinary perspective to design, blending behavioral science, social insights, and business strategy. My expertise in behavioral science and economics equips me to deeply understand user behavior and craft designs that seamlessly align with both user needs and business objectives. I strive to go beyond aesthetics, creating solutions that are intuitive, impactful, and drive sustainable growth.

Let’s Connect!

Whether you're a recruiter looking for a designer with a strong foundation in behavioral science and strategy, or a professional seeking to collaborate and exchange ideas, I’d love to hear from you!

Let’s explore how we can grow, innovate, and create meaningful impact together.